AmEx aims to win over retailers

10/21/2010 | Bloomberg

American Express has accelerated its efforts to woo retailers as it aims to avoid a repeat of the 1991 "Boston Fee Party" when merchants revolted against credit card companies. "We certainly wanted to reach out and proactively communicate with as many of them as possible to talk through the suit and why we took the position that we did," said Bill Glenn, president of global merchant services at American Express. "We know we have to prove value to them, or they don't need to accept us."

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