Can I get an "amen"?

10/21/2010 |

Testimonials can be a great tool for building your business, Neil Patel writes, but be sure to avoid obvious no-no's such as faking your testimonials or quoting sources your customers can't relate to. Instead, use testimonials that are specific, fully sourced and scattered across your website, helping to reinforce whatever point it is you're trying to make.

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