Vizio, Discover to play college bowl sponsorship game

10/21/2010 | MediaPost Communications

TV maker Vizio has taken over the title sponsorship of the Rose Bowl on ESPN from longtime backer Citi. The deal runs through 2014. Also joining the college bowl game roster is Discover, which has signed a similar four-year deal to sponsor the Orange Bowl. FedEx had sponsored the latter for the past 21 years.

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