Kraft and Wrigley introduce five-stick gum packs

10/21/2011 | Chicago Tribune (tiered subscription model)

Kraft Foods has begun selling 50-cent, five-stick packs of its Trident and Stride gum, and Wrigley also is planning to introduce smaller and less-expensive gum packs. "This pack provides us with an opportunity to re-engage with some consumers who left the gum category or who are entering convenience stores with less money in their pockets," said a Kraft spokesman.

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