Branded-content survey for Forbes shows positive results

10/21/2013 | Adweek

Web pages with branded content inspired a 41% higher purchase intent among participants in a survey by IPG Media for Forbes Media, which also found that those who viewed branded content were 28% more likely to perceive the brand favorably. The study was done as a test of native advertising's effectiveness.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO