The direct reports that can sink a B2B CMO

10/21/2013 | Sales Benchmark Index

To thrive in 2014, chief marketing officers need qualified direct reports that understand content marketing and demand generation, Vince Koehler writes. When building a team, CMOs should avoid new hires that focus solely on brand building without sales, individuals who don't have a passion for business-to-business sales or those who cut budgets in large swatches instead of surgical strikes.

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