The direct reports that can sink a B2B CMO

10/21/2013 | Sales Benchmark Index

To thrive in 2014, chief marketing officers need qualified direct reports that understand content marketing and demand generation, Vince Koehler writes. When building a team, CMOs should avoid new hires that focus solely on brand building without sales, individuals who don't have a passion for business-to-business sales or those who cut budgets in large swatches instead of surgical strikes.

View Full Article in:

Sales Benchmark Index

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY