The direct reports that can sink a B2B CMO

10/21/2013 | Sales Benchmark Index

To thrive in 2014, chief marketing officers need qualified direct reports that understand content marketing and demand generation, Vince Koehler writes. When building a team, CMOs should avoid new hires that focus solely on brand building without sales, individuals who don't have a passion for business-to-business sales or those who cut budgets in large swatches instead of surgical strikes.

View Full Article in:

Sales Benchmark Index

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA