Domino's polishes its consumer appeal on mobile

10/21/2013 | MobileCommerceDaily.com

Domino's is pushing hard on mobile, offering features such as retention of ordering information and a tracker that lets consumers know how their order is progressing. "Mobile is playing an important role for the pizza chains. Domino's, Pizza Hut and Papa John's are making significant investments in digital and mobile, making it easier for their customers to place and track orders. In my mind, Domino's is utilizing mobile better than their competitors," said Dirk Rients, senior vice president and director of mobile at DDB.

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