Travel agents should develop a personal brand, such as a specialty or ties to community groups, that they can present to clients, says Jana LaVell, a regional manager at MLT Vacations. "Find niches like adventure, family, or health and wellness and promote your specialty," LaVell said. "If you're selling resorts that specialize in health and wellness anyway, promote yourself as a health and wellness expert. And put that specialty out there on everything, including your business card and collateral materials."
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