Google's DoubleClick ad buyers get access to Facebook Exchange

Google is joining the Facebook Exchange, in a move that will give DoubleClick users an easy path to buy Facebook ads. The move suggests an uneasy truce between Google and Facebook, who remain rivals in the search for online ad dollars. "Partnership has been key to Google's success as a rising tide lifts all boats," the search giant said in a statement.

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Advertising Age (free access for SmartBrief readers) · Adweek

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