How are your stereotypes keeping you from innovating?

10/21/2013 | Harvard Business Review online

Business leaders tend to think about foreign markets in terms of stereotypes, associating Africa with exotic wildlife and piracy, or Greece with debt, write Simone Ahuja, Ranjan Banerjee and Neil Bendle. That can lead to missteps, especially when it comes to innovating, developing or launching projects, unless companies go out of their way to test and challenge their assumptions. "[U]nderstanding what you don't know is vital to preventing many a costly failure," they write.

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