Making the most of social media during the holidays

10/21/2013 |

Running multiple marketing campaigns on social media sites can help your business attract attention this holiday season, writes Abbi Whitaker, president of The Abbi Agency. You might also be able to achieve success by using a variety of different social networks and by offering coupons. "Fans love getting discounts from brands during the holidays, and it's an easy and obvious incentive to shop at a specific establishment for gifts," Whitaker writes.

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