Panel: Agencies, clients aren't set up for native-ad campaigns

10/21/2013 | Adweek

Improperly incentivized ad agencies are emerging as one of primary roadblocks to native advertising, industry panelists said during a recent conference. Clients often lack the necessary structure for native ads as well, and the fluid definition of native advertising is creating communication issues. "There was nothing to point to and say, 'This is what we're doing.' I had to get on 20 phone calls a day to explain it to all the partners," said Rey Peralta of Deutsch, New York.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO