Understand your business model to avoid failure

10/21/2013 | Wired.com

Your business most likely operates either as a pipe or as a platform, writes Sangeet Paul Choudary. In a pipe business, a product is produced and sold to consumers; in a platform business, customers participate in the value-creation process. Your company may fail, however, if your strategy is not properly aligned with the type of business you are building.

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