Will Twitter's second-screen strategy turn out to be a dud?

10/21/2013 | GigaOm

Twitter is betting that partnerships with TV broadcasters could be a lucrative source of revenues, but they could be badly mistaken, Mathew Ingram writes. Analysts say that TV-viewing trends such as time-shifting and downloading could erode the impact of real-time second-screen engagement. "That's one big reason why Twitter's focus -- bordering on obsession -- with TV may not turn out to be the recipe for riches that it believes it to be," Ingram writes.

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