Do you know who your key accounts are? You should

10/22/2007 | Selling Power (free registration)

A company, no matter its size, should be able to identify its exact number of key accounts and the names of each -- otherwise it is likely not giving these accounts the attention they should be receiving. A company should have between 15 and 35 key accounts, and these accounts should align with the company's corporate strategy as well as have potential for future growth.

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