Wanted: Big-screen directors for small-screen ads

10/22/2007 | NYTimes.com

The need for highly cinematic TV spots that will grab DVR users' attention, as well as produce footage that can be repurposed across various platforms, is driving marketers to seek out film directors for their ads, according to this article. "We want the best creative minds in the world thinking about our brand," said Diego Scotti, VP, global advertising, at American Express. "It's about creating a piece that's going to be both art and commerce."

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