Lessons in persuasion from a general

10/22/2008 | Harvard Business Review online

An executive tasked with explaining how he or she came to a tough decision would do well to study how former Secretary of State Colin Powell defended his choice to support Sen. Barack Obama for president, argues blogger John Baldoni. "Powell used all of his persuasive skills to describe the context and the reasons for his decisions. ... In essence, Powell acknowledged the enormity of the issues as well as the reasons for his advocacy."

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