Yahoo! to work with GroupM on branded shows

10/22/2009 | Mediaweek

GroupM Entertainment is teaming up with Yahoo! to create branded entertainment shows on the portal's Sports, News and Finance channels, among other areas. The potential offerings include "The Rock 'N Roll Jet Plane!, a reality show about a band on tour, and "Now Hiring: The Great American Job Search," a reality series about a pair of unemployed people looking for work.

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