Proposal would launch a BMA arm in the U.K.

10/22/2012 | B2B Marketing

The Business Marketing Association is looking to expand to the United Kingdom, a proposition that "has the potential to fundamentally transform the world of business-to-business marketing" globally, Joel Harrison writes. The proposed running of the BMA in the U.K. by B2B Marketing and the incorporation of the Association of Business-to-Business Agencies could give the BMA "a springboard into the rest of Europe, and beyond, and an opportunity to create a global community of marketers," Harrison writes.

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