Timing is everything, e-mail marketers say

10/22/2012 | eMarketer

Precisely controlling the timing of e-mail blasts is crucial to increasing engagement, driving revenues and beating out competitors, e-mail marketers said in a recent StrongMail survey. That's particularly true when e-mails are triggered by consumer actions as more than 4 in 10 marketers said they expected automated response e-mails to go out within a minute of a consumer's initial action.

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