Agents ramp up cruise marketing on National Cruise Vacation Week

10/22/2013 | Travel Weekly

The cruise industry is buzzing with activity as travel agents roll out marketing campaigns to promote the various special offers by cruise lines as part of the third annual National Cruise Vacation Week. The program netted $55 million in sales for cruise lines and $7 million in travel agent commissions during its launch by the Cruise Lines International Association two years ago. "We encourage our 800-plus franchise travel advisers to host 'cruise nights' or virtual, online events during this campaign, and we support our agents with digital, Web and traditional marketing tools," said CLIA spokeswoman Caitlin Murphy.

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