Asia-Pacific travelers increasingly turn to mobile, survey says

10/22/2013 | eMarketer

Four in 10 business travelers and a quarter of leisure travelers from surveyed Asia-Pacific countries used their smartphones to make bookings for their trips in August 2012, according to a study by travel technology company Amadeus and research firm Frost & Sullivan. Travelers in the region "are much more mobile-centric than the rest of the world, meaning they start their discovery and research via mobile first but they don't actually complete the transaction," said Bill Keen, director of mobile solutions at InterContinental Hotels Group.

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