Chinese social networks such as Sina Weibo and Douban are increasingly incorporating social-shopping features into their platforms. Sina Weibo, for example, recently formed a partnership with Alibaba to let users purchase directly from online retailer Taobao through the microblogging service. "Social sharing, comparison, and marketing campaigns are more likely to convert into physical purchases than equivalent activities in the West," Elisa Harca writes.
Chinese retailers embrace social-shopping features
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