Cross-platform campaign test finds common audience, sales lift

10/22/2013 | eMarketer

Nearly 40% of people exposed to a cross-platform campaign for a consumer packaged good saw the test ad on both television and a digital channel, according to a study by TiVo Research and Analytics, dunnhumbyUSA and Comcast Media 360, and those viewers exhibited the largest sales lift, at 12.4%, among those exposed to the ad.

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