How Bluefin is helping Twitter master social TV

10/22/2013 | Boston Globe (tiered subscription model), The

Twitter's acquisition of Bluefin Labs this year is emerging as a key strategic move ahead of the company's initial public offering, experts say. Bluefin brought a range of TV-analytics capabilities to Twitter, strengthening the social network's appeal to broadcasters and TV marketers. "They have a very short list of markets they want to go after. Twitter picked TV as the one to go after during the IPO period," says Gartner analyst Brian Blau.

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Boston Globe (tiered subscription model), The

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