How to make an offer your customers can't refuse

10/22/2013 | Entrepreneur online

The key to creating an appealing deal is to show customers what sets your business apart from the competition, according to Beth Smith, owner of Smith Browning Direct. In addition, it's critical to explain exactly how much money customers will be able to save and to provide an incentive to get consumers to take action. At the same time, you should assess your results to see how special deals are affecting your business' long-term performance.

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