NGCAA: Clubs need to implement social media policies

10/22/2013 | Golf Club Management (U.K.)

Country club managers should consider drafting a social media policy for employees and members in order to protect their reputation and avoid any legal issues, writes Jenny Yu. "Social media is a powerful tool that can help you to engage with members and prospective members and it can drive traffic to your club both virtual and real," said John Hassells, legal advisor to NGCAA. "But there are many legal cases on social media, dealing with reputational harm, misuse of confidential information, libel intellectual property and database rights."

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Golf Club Management (U.K.)