Ocean Spray's global CMO says he won't change what works

Ocean Spray has relied on two goofy cranberry farmers in a bog to sell its products for roughly eight years, and that's not about to change under the helm of Thano Chaltas, the company's first global chief marketing officer. Chaltas' efforts will focus on new ways to tell the Ocean Spray story through digital, social and video. "There's nothing broken; this is about seizing an opportunity," he said in this interview.

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