Orbitz is offering more rewards for hotel bookings made through the company's mobile applications than by other means, hoping that leads to further use while traveling. "We are really looking at the nexus of mobile and loyalty and doing something unique with that for mobile users. We are really looking for ways to reach out with mobile into the physical environment and use loyalty as a mechanism to interact with that environment during a trip," said Chris Brown, Orbitz group vice president of mobile.
Orbitz offers bigger loyalty rewards for using mobile apps
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