Rivals go after Apple's iPad Air with Promoted Tweets

10/22/2013 | Adweek

Apple's major tablet competitors sought to "brand-jack" the company's launch of its iPad Air with Promoted Tweets targeting iPad-related keywords. LG, Microsoft, Samsung and others tried out the tactic, betting on what is still a gamble in terms of successfully shifting the conversation to other goods. "Look for more Promoted Tweets to target competitors' misfortunes rather than highlights," writes Christopher Heine.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO