Apple's major tablet competitors sought to "brand-jack" the company's launch of its iPad Air with Promoted Tweets targeting iPad-related keywords. LG, Microsoft, Samsung and others tried out the tactic, betting on what is still a gamble in terms of successfully shifting the conversation to other goods. "Look for more Promoted Tweets to target competitors' misfortunes rather than highlights," writes Christopher Heine.
Rivals go after Apple's iPad Air with Promoted Tweets
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