Snack trends move to fruit and veggies

10/23/2006 | USA Today

Frito-Lay plans to roll out Flat Earth, snacks that feature half a serving of fruits or vegetables per ounce. The $24.3 billion salty snack market has been slowing except in the more nutritious and flavored categories. "Consumers are looking for healthier snacks," said Tess Zbuchalski, wellness chief at Frito-Lay.

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