New campaign rebrands USPS

10/23/2007 | NYTimes.com

The new campaign for the U.S. Postal Service from Interpublic Group's Campbell-Ewald, Warren, Mich., uses the tagline "Today's Mail" to tout service improvements and as a way to get users thinking about the post office as a rival to private parcel companies like FedEx, according to this article.

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