Private-label brands get marketing boost, sales growth

10/23/2007 | Adweek

Retailers such as Safeway are pushing private-label store brands in new and creative ways to convince consumers that their brands are not inexpensive or lower-quality knockoffs, according to Adweek. Private-label product sales have grown at up to double the rate of national brands over the past decade, with development most active at grocery stores, Nielsen reports.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Lead Cook/Sous Chef
University of San Diego
San Diego, CA
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Executive Chef
The French Goat
Lewisburg, WV
CULINARY ARTS PROGRAM DIRECTOR AND INSTRUCTOR
Nashville State Community College
Nashville, TN
Executive Chef
Newport Harbor Corporation
Newport, RI