Private-label brands get marketing boost, sales growth

10/23/2007 | Adweek

Retailers such as Safeway are pushing private-label store brands in new and creative ways to convince consumers that their brands are not inexpensive or lower-quality knockoffs, according to Adweek. Private-label product sales have grown at up to double the rate of national brands over the past decade, with development most active at grocery stores, Nielsen reports.

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