E-mail is safe marketing bet during the downturn

10/23/2009 | MediaPost Communications

E-mail marketing, which follows a cost-per-acquisition model, is an ideal lead-generation tactic in a down economy because it offers a combination of "guaranteed ROI" and "minimal risk," according to Christopher Petix, president of Clash-Media. "In a hostile environment, where online branding and sales are both harder than ever for small and medium businesses, it's a risk for marketers to spend their budgets on anything that doesn't have the guarantees of a CPA campaign," Petix writes.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL