MPG expected to retain Danone North American account

10/23/2009 | Advertising Age (tiered subscription model) · Adweek

Havas shop MPG is expected to hang on to the North American media buying and planning account for Group Danone, which markets Evian, Activa and Dannon yogurt. Danone had launched a market-by-market global review of its media accounts. Incumbent Mediaedge:cia is expected to retain the U.K. account.

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Advertising Age (tiered subscription model) · Adweek

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