Affiliates face higher hurdles

10/23/2011 | Small Business Trends

Some of the world's biggest companies make good use of affiliate marketing programs, but the obstacles affiliates face are mounting up, writes marketer Susan Payton. First Google signaled concerns about "thin" affiliate sites, then new state tax laws spurred Amazon to drop affiliates in several states and now e-mail marketer MailChimp has banned affiliates.

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