Why coupons usually aren't among Firehouse Subs' offerings

10/23/2011 | Daily Record (Jacksonville, Fla.), The

Coupons and rock-bottom prices don't build customer loyalty, says Don Fox, CEO of Firehouse Subs, which has 450 locations. The franchise refuses to lower the quality of its ingredients in order to reduce prices for promotions, he adds, noting that to keep customers coming back, it's important to keep offering high-quality products.

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Daily Record (Jacksonville, Fla.), The

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