Go beyond the number of "tweets" and "likes" in CTAM's latest study

10/23/2012

Today, social TV has a whole new meaning. Viewers can now use a variety of devices and platforms to chat about programming as it airs. So, how do social interactions and chatter affect and augment TV viewing, brand loyalty and engagement? Get the answers in CTAM's study How Chatter Matters in TV Viewing, available for purchase now.

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