Google: Retailers press ahead with more mobile sophistication for holidays

10/23/2012 | TechCrunch

Building on their positive experience with mobile during last year's holiday season, retailers are planning on using more sophisticated mobile campaigns this year, a Google survey finds. Retailers are looking to improve online shopping, but also to integrate the online and in-person shopping experience, while also using mobile devices to empower retail workers. "Companies are recognizing that websites are not just about e-commerce, they are a gateway to the brand. It used to just be about the transaction, but now consumers need access to mobile, inventory and more," said Todd Pollak, Google's head of retail.

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