Google: Retailers press ahead with more mobile sophistication for holidays

10/23/2012 | TechCrunch

Building on their positive experience with mobile during last year's holiday season, retailers are planning on using more sophisticated mobile campaigns this year, a Google survey finds. Retailers are looking to improve online shopping, but also to integrate the online and in-person shopping experience, while also using mobile devices to empower retail workers. "Companies are recognizing that websites are not just about e-commerce, they are a gateway to the brand. It used to just be about the transaction, but now consumers need access to mobile, inventory and more," said Todd Pollak, Google's head of retail.

View Full Article in:

TechCrunch

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Senior Manager, Video Center of Excellence
IAB
New York, NY