Advertising regulator scrutinizes native ads

10/23/2013 | New York Times (tiered subscription model), The

Ad-industry watchdogs and regulators are defining the line between native advertising and deceptive marketing practices. "I think we look at native advertising as a new label for a problem that we've been looking at for a long time, and that is advertising in deceptive formats," says Laura Brett, a staff lawyer for the National Advertising Division, an investigative unit of the Advertising Self-Regulatory Council.

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