Business-to-business search-marketing operations typically have a drop-off between Thanksgiving and Christmas, but traffic starts to pick back up as the new year approaches, Joseph Kerschbaum writes. This increase can be best leveraged through targeted ads for specific audiences and expanding remarketing options, such as adding video, that inform next-year purchases. "[I]n Q4 your B2B audience may just be conducting research for a large-scale purchase in Q1," Kerschbaum writes.
B2B search strategies for a strong new year
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