Bruegger's franchisee tweaks design to fit high-end location

10/23/2013 | QSR Magazine

Raleigh, N.C., Bruegger's Bagel franchisees Mike and Tim Jefferson beat out five other cafe concepts in 2009 to score a prime standalone location in the city's high-end North Hills mixed-use district. The brothers worked with the developer to create an upscale look that would fit in with the pricey retail and sleek high-rises that surrounded the space, Mike says. "We've seen new Bruegger's locations open across the country and step up their game, and we like to think we played some part in upping the stakes for Bruegger's more refined look."

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