Chipotle CMO: Focus on food sourcing makes people "curious"

10/23/2013 | Bloomberg Businessweek

Chipotle is continuing its focus on "natural" ingredients that aren't genetically modified with the launch of a "Food for Thought" sustainable-foods section on The Huffington Post. "It's supposed to make people more curious about where their food is from. ... People can disagree, but the more they talk about it, the more they'll think about their food," said Chipotle Chief Marketing Officer Mark Crumpacker.

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