CMOs see risk-taking advantage in grocery sector

10/23/2013 | Supermarket News (free registration)

Supermarkets have an advantage when taking small risks in adopting ideas or marketing strategies because they can be tested on a small scale at a few stores, Safeway Chief Marketing Officer Diane Dietz and Unified Grocers CMO Sue Klug said at a summit of the Network of Executive Women. "At retail, you can take risks and fail small or win big," Dietz said.

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