Coke goes vintage with DRx-designed high-fashion line

10/23/2013 | Adweek

Coca-Cola has partnered with designer Dr. Romanelli, also called DRx, to develop a new line of vintage-inspired clothes that will be advertised on social media. The 200-piece "Coca-Cola by DRx" line will have Twitter ads with the #CokeByDRx hashtag. Coke's global licensing business is set to grow by 10% this year, said Kate Dwyer, head of global licensing.

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