Spicy flavors are maturing beyond just heat to incorporate layers of flavor as consumers' palates become more diverse. "We are beyond the heat itself," said Gary Augustine, executive director of market development for Kalsec. "Now we are talking about combinations that add a fruity or citrus note in combination with the spicy flavor itself. Little elements like adding some sweetness or earthiness can make a flavor unique. Today, that is what it takes to make a spicy product stand out."
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