Gamification of Captcha engages Web viewers with amusing actions

10/23/2013 | Forbes

Heinz and Reckitt Benckiser are among the brands making a game out of the security feature called Captcha, wherein Web audiences are asked to decipher skewed letters to proceed. The PlayCaptcha concept, from Future Ad Labs, substitutes for the letters fun actions such as pouring a virtual bottle of Heinz salad cream on a sandwich.

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