How to make the right tech choices for sales

10/23/2013 | B2C Marketing Insider

An effective customer relationship management system, when combined with the right sales meeting application, can provide significant benefits. But if you aren't careful, it's all too easy to end up with a complicated system that doesn't support your sales goals. For this reason, companies should stay focused on customers' needs and evaluate problems before settling on a particular piece of technology, according to Mike Williams of Point N Time Software.

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