P&G's Secret campaigns against bullying with mobile photo-sharing

10/23/2013 | Mobile Marketer

The Snaps mobile application for photo-sharing is the venue of choice for Procter & Gamble's Secret as it encourages teens to share an anti-bullying message. Secret is teaming with Teen Vogue on the campaign. "Photo-sharing has transformed how people express themselves online, and Snaps makes that process interactive. Mobile photo-sharing not only produces organic user-generated content, but allows Secret and Teen Vogue to learn how users connect with brands," said Snaps CEO Vivian Rosenthal.

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