P&G's Secret combats bullying with mobile photo sharing

10/23/2013 | Mobile Marketer

Snaps, a mobile application for photo sharing, is the venue of choice for Procter & Gamble's Secret as it encourages teens to share an anti-bullying message. Secret is partnering with Teen Vogue on the campaign, which invites teens to upload photos of themselves and add branded graphics that say "Mean Stinks" and other copy, such as "I will stand up for someone today."

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